CORPORATE
COMUNICAÇÃO

Negócios entre diferentes culturas
Business across cultures


Culture and Cultural Awareness

Definitions of Culture

The Iceberg Analogy

Stereotypes and Generalizations

Adjusting for Stereotypes

How do Stereotypes Hamper Our Interactions with Others?

Managing Stereotypes

Cultural Filters

What Does the Sign Say?

Developing Cultural Competence

The Six Levels of Culture

The Elements of Cultural Competence

The Four Key Cultural Skills

Cultural Orientations Model (COM)

Interaction Style

Thinking Style

Sense of Self

Transfer to Your Everyday Work

Toolbox

Transfer Plan

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