CORPORATE
COMUNICAÇÃO

Storytelling para impacto nos negócios

Introduction

Crafting My Business Story – Step 1: Topic

Exercise: Tell Your Life in 60 Seconds

The Power of Storytelling for Business Impact

What is storytelling? Its aim and purpose?

What makes a great story?

Exercise: A Business Story with Story-Cards

Crafting My Business Story – Step 2: Aim and Purpose

A Story with Business Impact: Howard Schultz

Structure of Storytelling

Fundamentals of Telling Stories well

Crafting My Business Story – Step 3: Structuring

Toolkit for Storytelling

Crafting My Business Story – Step 4: Finding a gripping opener and language

Crafting My Business Story – Step 5: Completing the storyboard

Exercise: Tell Your Business Story

Evaluation and Close

Action plan

Feedback

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