CORPORATE
COMUNICAÇÃO

Habilidades interculturais em países específicos

Culture and cultural awareness

Greeting and welcome

Introduction of participants – experience with intercultural work

Iceberg model and/or logical levels of culture

Collecting knowledge on the specific country



Structuring Culture into Cultural Dimensions

Cultural dimensions: The Cultural Orientations Model (C.O.M.)

Self positioning on the cultural continuum

Analysing the target culture

Relativity of cultural dimensions, positive and negative extremes

Cultural Skills

Sources for misunderstandings: Identifying cultural gaps

The 4 key cultural skills

Application to case studies

Application to business situations

Finish

Reflexion and feedback

Q&A

Evaluation

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