CORPORATE
COMUNICAÇÃO

Conceitos de negócios para decisões de investimento
Business Case

Introduction

What is a Business Case?

An initial example: “To buy or to lease?”



The Big Picture

Context and placement

The 6-Phase Model

Exercise: Facts, facts, facts



Details

Shape and structure of a business case

Exercise: Group work, tools of the trade

The 9 Core Elements



Your Business Case

Exercise: Case study

Presentation of your results

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